Did you know that there is no such thing as a one-size-fits-all writing portfolio? Just like a cover letter and resume, your portfolio should be curated and put into an intentional order for each writing job that you are applying for and each writing client. So, that brings up the important question of how to determine the difference between a public writing portfolio and a private writing portfolio.

The main differences between a public and a private writing portfolio

For many years, I have only had a public portfolio. And, I didn’t understand the importance of updating it regularly and adjusting the content to the services that I want to provide. Since trying out a private one, however, I can see the differences very clearly!

• Private portfolios keep content private: That sounds really obvious, of course, but it really matters. There are many clients who prefer keeping their content writer a secret for no reason other than privacy. If you want to have their content as part of your writing portfolio, these clients can often agree to it, as long as you are taking out all of their identifying information and keeping the content itself private. This is a huge win, since these kinds of projects and clients often show off your best work!

• Public portfolios allow viewers to see what you do: I’ve come to the realization that public writing portfolios are like storefront windows. It allows anyone to come along, take a look at what you do, and then decide to keep on browsing elsewhere, or take a closer look. If you are most interested in getting the word out about the fact that you are a true professional, a public portfolio is the fastest way to do that!

• Private portfolios can be updated and specialized regularly: As you get into higher-end jobs and working with higher-end clients, you’ll start creating a brand new private portfolio for each job that you pitch to. This is not only great for showing you care about a new project, but it also helps you really put your best foot forward. I like that I can show off the different skill sets in an ethical way, too.

• Public portfolios are great practice locations for new skills: In the beginning, you’ll create your own portfolio pieces from scratch. This also makes it the perfect location to try something new and post it for the world to see. After all, there is no harm in having pieces that you create “just to try it out” in your portfolio, as long as you are happy with the end result! Plus, it’s a great way to add more variety to your catalogue.

Public and private portfolios have their place

I now have a private writing portfolio that I’m proud of, but I still have a public portfolio. I regularly update it and change out old writing samples. However, I definitely have to say that having a private writing portfolio helps show yourself in a different light with new potential customers and any other professionals that you interact with.

Fellow freelancers, what do you think? Is there a clear winner in your books? Share below!