If you’ve been following Kelterss for a while, you may remember that I’ve mentioned my love for shopping. While this can sometimes butt heads with my strong love of minimalistic living, my shopping love is great for my job as a professional copywriter. For those who are curious, I thought I’d dig into just why that is!

4 reasons why shopping supports strong copywriting

Originally, my list for this was, well, way too long. So, I whittled it down to the essential 4 reasons that I feel my love of shopping helps me create professional, engaging brand copy. Let’s see if any of these surprise you!

1. You know what you care about as a consumer: When shoppers shop, there’s nothing we love more than a good deal. This isn’t always about price, though. It’s about knowing that the product or brand is worth the money you are going to hand over. So, being a professional copywriter with that mindset means I create authentic, high-value writing that promotes the product and brand in a way that gets me excited to buy, buy, buy. That transfers to the customer a great way, sometimes without the customer even knowing it!
2. You’re always interested in shopping for something new: Obviously, shoppers love to shop. So, I’m always hunting down a new product or brand to learn about and invest in. Coming at that from the point of view of brand research, this means that I get really into whatever I am tasked to write about and promote. No product or project is “too boring.”
3. You automatically come from an ethical place: I’ve already written about ethical copywriting,  and it’s essential for strong selling.  After all, you are promoting a product or brand to innocent shoppers. Since you have taken the time to learn about the brand and product, you will be genuinely excited about sharing its actual benefits and advantages with readers. But it’s not false marketing. It’s a real, genuine detail that your reader will sense!
4. You get excited about the whole experience: From the initial contact with the client to the final deliverable, the whole project is exciting. This transfers to the reader, much the same as the point we just finished talking about. When it comes to the client’s best interests, it’s hard to beat that kind of service!

A strong copywriter has a healthy respect for shopping

I’ve never had to pretend to be interested in a product or a brand because I have a healthy interest in, well, everything related to shopping and buying. Even if the item is not something that I would ever need or want in my day-to-day life, I still find it fascinating to learn about brands and products and talk about them to anyone who might be interested, too.

Fellow copywriters, what do you think? Do we all have some sort of interest in shopping? Do you find that it helps support strong product copywriting? Are there any downsides to loving to shop as a copywriter? Let me know!