The use of a business website

Whether you’re using your website as an advertising platform for your products or service or selling your business or service, it has a use. In the several years since creating and maintaining Kelterss, here’s how I’ve found that it is most beneficial.

• To show your professionalism: Business websites are great for showing your professionalism and skills to those considering your services. They offer you a chance to explain your offers, products, and services. They also allow you to show past work and examples through a portfolio if you want to. This can show that you’re the real deal, essentially!

• To get search engines to notice you: Search engines rule the world. Or, the online world, anyway. If they don’t know that you exist, they don’t get a chance to show you and your options to those who need to see them. Websites are one of the most powerful tools for search engine optimization (SEO) today. If you want to get our name out there, it starts with a website.

• To help you generate new leads: When people are looking for a product or service that you offer, they’ll find you through your website. If they like what they see, they’ll contact you and/or share your information with someone they know who will like it. If you don’t have a website, you can’t generate new leads online! Since more and more people do 90%, if not more than that, of their research online, a website is essential.

Are there drawbacks to a business website?

I’d have to say that a professional website has two main drawbacks. The first one is the amount of time it takes to maintain it. Not only do you have to keep on top of posting blogs (like I am doing now) regularly, but you also must update your website content regularly and watch your analytics and traffic to help you see what’s working and what’s not.  

The second drawback is that it can be expensive. I went about it as affordably as possible, and I’m happy with how I did it. However, the more powerful you want your website to be, the more it will cost. This is why many businesses have in-house staff (or retained freelancers) to help them with this task.

Business websites are worth it when you want to set yourself up as a true professional, but they take a lot of time, effort, and trust to prove their “worth” as a business tool. Does anyone disagree? Why? Please share below!

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