If your company hopes to achieve healthy growth long-term, investing in marketing is non-negotiable. The problem many business owners run into is that they don’t have an in-house marketing team or the resources to hire an entire department.
Fortunately, you can hire workers from outside your company to create and implement your marketing strategies. If you’re ready to take your marketing to the next level, consider this information and advice from Cherie Mclaughlin at Couch-Based Biz:
What Professionals Do You Need?
Marketing may seem pretty simple at first glance. But when you get into the nitty-gritty of marketing, you realize it’s complex and requires various strategies and skills.
If you don’t have the necessary expertise in your company to effectively promote your brand, investing in professional services can pay off.
There are many different types of marketing professionals to consider hiring. The key is to determine the areas where you need the most help, such as:
- Web design
- Web development
- Social media management
- Email marketing
Content writing is another critical element of a small business marketing plan. Working with a freelance writer like Kelterss can go a long way in boosting your online presence and authority in the industry.
If you are worried about budgeting for professionals, look for practical ways to cut expenses. One method is establishing an LLC, which can help you save money on taxes and protect you from liability. There are rules and regulations to consider when forming an LLC, but using a service like ZenBusiness can relieve a lot of the stress; plus, it’s affordable!
Freelancers vs. Employees
Once you figure out what types of professionals you need, you need to determine whether to go with freelancers or employees. Both have advantages and disadvantages. The best way forward hinges on your unique situation.
For example, freelancers work by the hour or the project, meaning you do not have to put them on payroll or provide them with benefits (e.g., health insurance, retirement plans, etc.). Freelancers typically possess a high level of expertise for the work they perform, and they tend to be flexible in terms of due dates.
On the other hand, hiring full-time employees requires you to provide benefits and add people to your payroll. But you’ll have dedicated team members who can be present each day. If you can find a few hardworking, adaptable employees, adding them to your team can be well worth the investment.
Finally, consider off-the-shelf services you can use instead of hiring people for every task. There are plenty of affordable tools to help your company reach its goals. From email marketing automation to social media scheduling, from website building to SEO analytics, chances are you can find tools for many of your needs.
Your business must have impactful marketing to grow and achieve your long-term goals. Consider the advice above as you search for marketing professionals to join your team. Learn more about the difference between freelancers and employees. And remember to research the various tools that can help along the way.
Cherie Mclaughlin created Couch-Based Biz to help guide you gently into the entrepreneurial world. The site offers tips, tricks, and guides to help you separate fiction from fact and gimmick from reality.
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