When it comes to getting your brand out there, blog posts are some of the most important pieces of content that you can consider for your website.  As comfortable as they are to read, there are quite a lot of details that go into designing and creating them for that final blasé effect.  Need some help making your blog posts pop?  Here are some of the best tips I’ve found that make the difference when I’m writing compelling blog posts.

Real tricks to write compelling blog posts

I won’t lead you on.  Most of the tips that you’ll see here are ones that you’ve probably seen before.  They’re going to be repetitive because, well, they work.  But what’s special about these when they come to the big leagues of professional writing, is how you put them into play with your blog posts.

• Consistency is key: When you’re writing a blog post, you should try to keep each post as consistent to the others as possible.  This is in word count, tone, length, posting frequency.  You’ve heard it a few times, sure, but here the trick to that.  Before I sit down to write a new post, I read the one I just posted.  It familiarizes me with the tone I’m setting and even the word count to some extent.  Then when I start on the new one, it’s basically like picking up where I left off.  As far as posting frequency itself, I plan for it and make sure that I have reminders set to keep on track.

• Make your topic interesting: Even if your topic is boring as dust — let’s assume this for a client that you have — do what you have to do to keep it interesting.  Come at it from a unique angle, focus on a few fun facts, etc.  If you’re bored, your reader will be bored.  If that isn’t helping, the trick I use is to talk to the client about your concerns.  Sometimes they may not know that there’s a problem!

• Treat it like a conversation: This is one you’ve heard before.  Use casual language and focus on having a conversation with someone. The trick I use here is pretty simple.  I just pretend it’s someone sitting on the other side of my desk and listening as I “talk” to them.  It helps keep me light and fluffy in my tone and language, which is what readers want when it comes to blog posts.

Don’t overthink it

I’m serious.  You’re a professional writer and you know what you’re doing!  With all of the content out there on how to supposedly properly write a blog post, it’s easy to get bogged down in the details and forget about what you’re doing in the first place.  At the end of the day, it’s just a blog post and it’s not like someone is going to print it out and frame it on their wall as a testament to your quality of writing, right?  Do the best you can and publish it.  If you learn that something was done wrong later, just use the information to make sure you don’t make the same mistake in the future.

Writing compelling blog posts may be a little harder than reading them, but there’s no reason that it needs to be torture.  Use these writing tips to guide you forward and, when the frustration on doing it “right” gets to you, remember the end goal!

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