Just like traditional creative writers, business writers have tricks up their sleeves to make sure that they can offer their clients the content they’re looking for. Sometimes these tips and tricks come from other writers. But — more likely than not — they come from their own experience. Whether you’re just starting as a business content writer or you’re an experienced content writer, here are 3 of the top tips to making the most out of your business writing.
Business content writing is just like any other kind of writing
Before we get into the three top tips, you have to remember that writing is personal to the writer. We all have unique voices and styles that, just like a fingerprint, identify us in everything that we write. So, the tips you see below are intended to encourage that unique voice and promote you to enhance it in every project that you work on.
The three tricks to business writing
- Don’t hide your voice: Remember the note above about being true to your own style? This is, without question, the most important trick to business writing. Don’t strip out your personal style or voice when you are working with a customer (or developing a portfolio). Submit polished high-quality work that broadcasts your natural style. Sure, it may not appeal to everyone, but it’ll attract the right kinds of customers with whom you can build a long-term, productive relationship.
- Go ahead and ask a million questions: One of the biggest mistakes is assuming you know what the customer wants. The key to making sure that you give them what they want is to, well, ask them what they want in the first place. Whether you want them to fill out a questionnaire or just ask questions manually yourself, make sure you get a feel for what the customer wants and clarify as needed. This will help you create a stronger, more authentic piece for them, which is why they hired you in the first place!
- Learn from every experience: Both positive and negative, you have the option to learn from every writing assignment that crosses your desk. Everything you can take from a project will help you to hone your writing and also give you valuable experience in customer service, too. Hands-on experience will always beat book looking, simply because these are real customers with real opinions.
Remember: you are a writer
No matter where you are in your journey, you are a business writer. You are good at what you do, your writing is entirely your own, and there’s always going to be a market for it. All you have to do is find a way to make these three top business writing tips work for you and you’ll be able to be a stronger, self-assured business content writer that is more than ready to head out there and take on those business content writing jobs that are just waiting for your unique flair.
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Kelterss is an experienced freelance business writer and holds a Bachelor of Arts in English with a concentration in Creating Writing. Having served over 1100 customers while maintaining a 4.9/5 star rating, Kelterss is looking to focus her professional services in writing product descriptions and blog posts.