Now more than ever, business content writing is critical in the world of business. While it’s always had a role in advertising and digital marketing, the online world makes it even more relevant. So, if you’re frantically searching for a business writer but you aren’t entirely sure what you should be looking for, this is a great first stop!
Just like any business-related decision, you are going to want to make sure that you get it right by learning about what, exactly, goes into picking the right business content writer.
Make sure you’re talking to a real writer
You can say that you’re anyone when you’re on the internet. Establishing that a writer is, in fact, a writer will be the first stop that you make. Make sure to ask for a list of credentials when in discussions. This could include:
- Related education/work experience
- Years of experience in business writing
- Samples of work or examples of work from past customers
- Testimonials from past customers
Depending on their experience level and professional level, not all of these may be available. While this isn’t necessarily a deal breaker, pay close attention to what someone does or does not offer you. If someone concerns you, ask for clarification.
Offer them a paid sample
There’s nothing better in your search for the right content writer than to have them do a sample. It’s good for you, your business, their experience, and to show you what they can do concerning your business content needs.
Also, respect that you are dealing with a professional. Since they are working as a freelance business writer — such as myself — time is money. If you want to really see what they’re capable of, offer a paid sample. You’ll gain their attention, professionalism and respect. In return, the worst case scenario means you’ll be out a small fee and you can continue your search elsewhere.
Skip the freelancing platforms
It’s tempting to take a look at the freelancing platforms out there and be sucked in by the low prices or the sheer amount of writers on there. I’ve got nothing against those freelancing platforms what-so-ever, but you do need to remember that these platforms are often starting locations for budding writers. If you’re interested in training someone to your needs and scooping them up before another company can get hold of them — great, go for it!
If you want to focus your attention more on other things, consider going private and search specifically for those business writers who are listed out on their own with their own websites and followings. Odds are, they’ve learned all sorts of things from their time on the platforms and are ready to work long-term with a good client such as yourself. They’ll be a lot more confident in their skills — as well as their shortcomings — and you may find that you can get more from them in terms of their availability and overall quality.
Finding the right business content writer takes some finesse, but getting the right match between writer and company really does make all the difference on both ends. You can find the right content writer, you just need to focus on looking for the right things when you’re on the hunt.
Kelterss is an experienced freelance business writer and holds a Bachelor of Arts in English with a concentration in Creating Writing. Having served over 1100 customers while maintaining a 4.9/5 star rating, Kelterss is looking to focus her professional services in writing product descriptions and blog posts.