The importance of business writing

A lightbulb sits on a chalkboard background with white lines coming from it
There are lot of things that you can be in the world these days: an astronaut, a dog trainer, a farmer.  They’re all important professions that can be ultimate dream jobs to all sorts of career hunters out there.  But, what about business writing?  Why should someone give up their dream of being an astronaut to become a business writer?  Answer: they shouldn’t.

If you want to be a writer, be a writer

Being a business content writer should never be something that you do for the money aspect of it.  If someone is a business writer — a successful one by whatever definition they use — it’s because they are passionate about it.  In order to be a content writer, you should be passionate about the actual art of writing and, of course, using your writing to help other people.

The importance of business writing

If you’ve decided that business writing is something that you want to do for the right reasons, it’s helpful to understand just how it can make a difference in the world.  In short, understand why you’re doing this.

  • The online world is important these days: More and more, the online world is critical for businesses of all sizes.  With an online world comes the need for business content.  As you may already know, business content writing can take a lot of experience and a healthy dose of education in marketing and creative writing, both.  So, not just anyone can (or should) do it.  This means that you can really win yourself a position that everyone wants.
  • It’s perfect for people who love to write: If you’re a writer that just has to work within writing — trust me, I get it! — then business content writing is absolutely a perfect match for you and your passions.  This translates to professionally written content for companies and businesses that otherwise would have to do the work themselves.  Business writing positions provide jobs for all kinds of writers, and it means better online content for shoppers and customers.  Win-win-win!
  • You can do it anywhere: Unlike a lot of modern jobs, business content writing is pretty much always done remotely (or, mostly) and often through freelance positions.  Businesses and companies won’t need to hire a staff writer for a few posts a month.  They can just outsource it to an experienced business content writer and they’ll be able to enjoy quality content without the frustration of another employee that they need to account for in their budget.

Is it the right match?


Not all writers are business content writers, and not all companies are going to be looking for business content writers.  But, it could just be the job that works for both ends.  The trick is to figure out what your needs are — both company and writer — and see what relationship is going to work best for you.

Business content writing

Kelterss View All →

Kelterss is an experienced freelance content writer and a published author based in New Brunswick, Canada. She writes website content, blog posts, and product descriptions for customers worldwide. Kelterss specializes in writing about mental health, fitness, and dog behaviour. Freelancing since 2014, Kelterss has earned over 3,200 reviews and has a 4.9/5-star rating.

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