ethical copywriting
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How to keep on the good side of ethical copywriting
Since I’m often sitting on the business side of the shopping experience, I feel at my best when ethical copywriting sits at the centre of my strategy. Continue reading
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The importance of ethical copywriting
The customer should always be the priority, in my professional opinion. So, what does that look like when creating copy? It’s pretty simple. Continue reading
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Why does copywriting have a bad reputation?
There are a lot of valid reasons why copywriting has a bad reputation. However, that reputation deserves to be put on the idea behind the content rather than the content itself. Continue reading
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What is the difference between content writing and copywriting?
If you love to research, content writing is a great way to blend writing with research and entertainment. Copywriting can be a great choice if you are a proud shopper and planner. Continue reading
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