Website Content

Your customer doesn’t know you from a hole in the wall, so it’s important that you put a online searching competitionlot of effort into your website.  It’s what a potential customer will use to determine whether or not you’re someone that they want to trust.  If they don’t like what they see, they’ll go somewhere else.  Want to keep those eyeballs on your website?  Make sure you’ve got professional website content to keep them there.

What is website content and why do I need it?

Website content is the actual text that’s on the page itself.  It could be a series of headings, or it could be bullet points, or maybe it’s just paragraphs of text about you and your company.  Website content is a big term that can mean something different for everyone.

You need good quality website content because even the least-interested customer is going to skim what you’ve got there, even if it’s just a few keywords or sub-headings.  You want to make sure that what you’ve got up is going to be interesting, engaging and focused on your business.

Why should I hire a business content writer for my website content?

  • It can be a tough job: Sure, you can probably get away with doing your own website content, but it can be a hard job.  It takes effort to get the paragraphing right, add in bullet points, think of engaging sub-headings, and talk directly to the potential customer.  All that at the same time, without over-doing it.  An experienced business content writer can make it easy work and do it quickly, efficiently for you to simply upload and forget about it.
  • Because you’ve got enough to do: You’re a business person, so you know better than anyone that there are simply not enough hours in the day to get everything done.  Do you really want to spend your precious time writing website content that is going to be sub-par because you’re in a rush?  Off-load it to someone who loves it, has got plenty of experience, and wants to help you be the best you can be.
  • It requires little maintenance once it’s up: Once your website content is up and live, it doesn’t require a whole lot of work.  While you will need to tweak details once in a while, well-written website content pretty much takes care of itself.  One less thing to worry about.
  • It can improve SEO: When a professional business writer writes your website content, it can also improve your SEO.  By integrating specific business-focused keywords into your content naturally and consistently throughout the content, you’ll find that more people find their way to you.  While website content isn’t an SEO miracle, it can be a huge help in getting customers to your website.

What do you include with your website content?

There’s no set formula to the perfect website content page, but there are some key details that will be worked into each order.  When writing website content, you can expect some of the following details:

  • Headings and sub-headings with appropriate paragraph(s) below
  • Bullet points and explanations where possible for customer skimming
  • An informative page that still works to engage the reader
  • SEO integration (you will need to provide keywords)
  • Call to action (CTA) where possible, to encourage customers to contact you

Website Content Packages
Basic:

Includes business content for one (1) page of your website.  The length will vary depending on your needs and expectations.  Also will include the use of 5 keywords (keywords should be provided upon ordering) and 1 use of each keyword throughout the page.

Standard:

Includes business content for two (2) pages of your website.  The length will vary depending on your needs and expectations.  Also will include the use of 5 keywords (keywords should be provided upon ordering) and 1 use of each keyword throughout the pages.  Keywords can be unique for each page.

Premium:

Includes business content for three (3) pages of your website.  The length will vary depending on your needs and expectations.  Also will include the use of 5 keywords (keywords should be provided upon ordering) and 1 use of each keyword throughout the pages.  Keywords can be unique for each page.

Full-Service:

Includes business content for all pages of your website (excluding legalities, etc).  The length will vary depending on your needs and expectations.  Also will include the use of 5 keywords (keywords should be provided upon ordering) and 1 use of each keyword throughout the pages.  Keywords can be unique for each page.

Pricing

The price for all website content is $0.03 CAD per word.  This the price for all above packages for your convenience.  You’ll receive an itemized invoice with the final word count when the order is delivered. 

%d bloggers like this: