Latest Posts
-
What is developmental editing?
Examples aside, what is structural editing in writing? When I work on a developmental editing gig, these are the areas that I focus on for the best overall experience for my client. Continue reading
-
How do you plan your blog topics?
Sometimes it’s hard to figure out what to write about. A few years back, I decided to start a running list of topics, and ever since then, I have tried to keep topics planned several months ahead of my posting… Continue reading
-
How to boost customer referrals in the gig economy
A lack of referrals doesn’t speak to your skill as a freelancer, nor does it mean that you didn’t ask for referrals properly. Continue reading
-
Are customer referrals important as a business content writer?
Not only does a happy customer tend to come back, but they can sometimes bring friends with them! Continue reading
-
How to keep on the good side of ethical copywriting
Since I’m often sitting on the business side of the shopping experience, I feel at my best when ethical copywriting sits at the centre of my strategy. Continue reading
-
The importance of ethical copywriting
The customer should always be the priority, in my professional opinion. So, what does that look like when creating copy? It’s pretty simple. Continue reading
-
The KPI Filter: Cutting Through Noise to Personalize What Matters
KPIs turn guesswork into clarity, momentum, and measurable results that compound over time. Continue reading
Kelterss 